Ernesto Neto had an exhibition of his insanely out-there artwork this past weekend at the Armory in New York’s Midtown. The Brazilian artist dazzled kids and parents alike with his imaginative playground that combined caves, tents, tunnels and nylon dripping from the ceiling holding scented spices.
Ernesto Neto sparks kids’ (and adults) imagination by including all senses in his eye-popping exhibit.
Implications - The recession caused consumers to experience feelings of angst and anxiety about the economy. In response, savvy artists created otherworldly illustrations that engaged visitors' senses in new and unusual ways. The most successful of these installations inspired nostalgia for the innocence and wonder of childhood, turning art patrons into tourists experiencing a new land.
Scented Playgrounds
Ernesto Neto Delves Into Childhood Imagination with His Art
Trend Themes
1. Multi-sensory Exhibits - Artists are incorporating sensory experiences into exhibitions in order to evoke nostalgia and wonder in visitors.
2. Interactive Playgrounds - Artists are designing immersive playgrounds that engage children and adults in imaginative play.
3. Scented Environments - Art installations are incorporating scent as a way to enhance the sensory experience and mood of visitors.
Industry Implications
1. Art and Entertainment - There is an opportunity for artists and entertainers to create immersive multi-sensory experiences that transport visitors to new and imaginative worlds.
2. Education and Museums - Museums and educational institutions could benefit from incorporating interactive and sensory exhibits to engage visitors in new and innovative ways.
3. Retail and Hospitality - Retailers and hospitality companies could enhance the customer experience by incorporating scent into their environments to evoke certain moods and emotions.