'Epic Games,' a digital platform and hub for video games, has released an array of celebratory promotions on the 'Epic Games Store' for the holidays. These celebrations include two main promotions, one focused on freebies, and one focused on discounts.
For the free giveaway promotion, Epic Games is hosting a '12 Days of Christmas' promotion on its store platform where users can claim one free game per day on each of the 12 days surrounding Christmas. These games are pre-selected, though, so there are no options available.
However, for the consumers who are after a certain game on the store, Epic Games has also given every user a one-time discount of $10 on any game valued at over $15, which means buyers can get a game for as little as $5.
Holiday Video Game Promotions
Epic Games is Celebrating the Holidays with Discounts and Freebies
Trend Themes
1. Holiday Video Game Promotions - Video game companies can attract consumers during holidays through discounts and freebies.
2. Digital Game Platforms - There is a disruptive innovation opportunity in creating a new digital game platform that offers unique, personalized discounts and promotions for holidays.
3. Pre-selected Game Promotions - A trend in pre-selected game promotions during the holidays can lead to increased consumer engagement and revenue.
Industry Implications
1. Video Game - Video game companies can increase revenue during the holidays through promotions and discounts on their digital platforms.
2. Online Marketplaces - Online marketplaces can benefit from implementing holiday promotions and discounts to attract new buyers and increase sales.
3. E-commerce Platforms - E-commerce platforms can incorporate holiday promotions into their strategy to gain competitive advantage and attract new customers to their platform.