A pair of entrepreneurs based out of New York recently founded Viter Energy Mints as a way to help consumers lead more energetic lives. Unlike a cup or coffee or an energy bar, these mints provide a quick and easy way to refuel.
Viter Energy Mints are moderately caffeinated tablets that provide a boost of energy, while also freshening breath. Because of the size of the mints, consumers can take as many or a few as they need to. The tablets also serve as a handy alternative when drinking a cup or coffee or eating an energy bar is not any option. As the company explains, "These mints don't have to replace your coffee, tea, or Red Bull. They are for people who find themselves in situations who need a small amount of energy right now when they don't want a drink."
Ideal for those who need a pre-gym energy boost or a mid-afternoon pick-me-up, these mints provide a hassle-free way to fuel up on the go.
Energy-Boosting Mints
The Viter Energy Mints Help to Boost Energy Levels and Freshen Breath
Trend Themes
1. Energy-boosting Mints - Disruptive innovation opportunity: Develop high-caffeine mints for specific target audiences, such as athletes or professionals, to cater to different energy needs and preferences.
2. Convenient Energy Solutions - Disruptive innovation opportunity: Create portable, on-the-go energy products that are easy to consume, like energy gum or dissolvable tablets, to cater to busy individuals.
3. Functional Refreshments - Disruptive innovation opportunity: Combine energy-boosting ingredients, like caffeine or adaptogens, with other functional benefits, such as stress relief or enhanced focus, to create multi-purpose mints or snacks.
Industry Implications
1. Health and Wellness - Disruptive innovation opportunity: Develop innovative energy-boosting products that promote overall health and well-being, catering to the growing demand for natural and functional solutions.
2. Fitness and Sports Nutrition - Disruptive innovation opportunity: Create energy-boosting mints or supplements specifically designed for athletes and fitness enthusiasts, offering targeted performance enhancement and recovery benefits.
3. Consumer Goods and Snacks - Disruptive innovation opportunity: Introduce new and unique energy-boosting snack options, like mint-infused snacks or energy bites, to cater to the snacking habits of busy individuals.