Ener-C now offers a delicious immunity and energy-boosting multivitamin that's completely sugar-free, non-GMO, and is naturally sweetened with fruit-derived erythritol and Stevia.
Each box of the Sugar-Free Orange Multivitamin Drink Mix contains 30 packs, which can be consumed once to twice a day to increase essential vitamin and mineral intake. Alternatively, consumers can save the Vitamin C packs for when they feel like they could use an immunity boost—when they feel like they're catching a cold or someone else in their household is sick.
To use the drink mix, all consumers need to do is pour up a glass of water and add a pack, with less water giving it a powerful fizzy fruit flavor, and more water giving it a light and subtle orange flavor.
Sugar-Free Vitamin C Supplements
Ener-C's Sugar-Free Orange is Made with 25 Vitamins and Minerals
Trend Themes
1. Sugar-free Multivitamins - The trend towards sugar-free versions of popular multivitamin supplements presents an opportunity to disrupt the vitamin and supplement industry with healthier alternatives.
2. Fruit-derived Sweeteners - As more health-conscious consumers turn away from added sugars, the use of fruit-derived sweeteners like erythritol and stevia presents an opportunity for innovation in the food and beverage industry.
3. Immunity-boosting Products - The growing interest in immunity-boosting products presents an opportunity for companies to develop and market new products that help consumers enhance their well-being and protect themselves against illness.
Industry Implications
1. Vitamins and Supplements - The sugar-free trend presents opportunities for vitamin and supplement manufacturers to differentiate themselves and tap into growing consumer demand for healthier products.
2. Food and Beverage - The trend towards fruit-derived sweeteners presents opportunities for food and beverage companies to offer healthier alternatives to traditional sugar-sweetened products.
3. Health and Wellness - The trend towards immunity-boosting products presents opportunities for companies in the health and wellness industry to develop and market new products that align with consumers' growing interest in improving their well-being.