Cheese-Filled Advent Calendars

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Aldi is Bringing Back Its Emporium Selection Advent Cheese Calendar

There are few things better than wine and cheese during the holiday season, which is why Aldi is bringing back its wildly popular Emporium Selection Advent Cheese Calendar for the 2019 Christmas season.

The Emporium Selection Advent Cheese Calendar is a Christmas counter that contains 24 "festive imported mini cheeses"—one for each day of the advent. The cheeses included a range from fan favorites like cheddar and gouda, to more gourmet options such as Edam and Leicester. For a truly festive experience, fans can also purchase one of Aldi's wine-filled advent calendars for some truly festive wine and cheese pairings.

The Emporium Selection Advent Cheese Calendar is set to drop on November 6th and you'll want to mark your calendar because last year's stock sold out in mere minutes.
Trend Themes
1. Cheese Advent Calendars - There is an opportunity to innovate and expand upon the types of cheese offerings within these advent calendars.
2. Wine/alcohol Advent Calendars - There is a need to capitalize on the wine and cheese pairing experience by offering diverse and unique wine offerings within these advent calendars.
3. Holiday-themed Food Products - There is room for disruptive innovation within the food industry to create holiday-themed products that are unique and appealing to consumers.
Industry Implications
1. Food Retail - Food retailers like Aldi can continue to increase profits during the holiday season by creating and promoting unique holiday-themed food products.
2. Dairy Industry - Dairy companies can capitalize on the popularity of cheese-filled advent calendars by partnering with retailers or creating their own branded versions.
3. Alcohol Industry - Alcohol companies can partner with retailers or create their own branded wine-filled advent calendars to offer consumers a unique holiday experience.

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