Emma Active is a new startup company that is taking the Internet "tagging" phenomenon to a whole new level. Emma Active works by signing up third-party sites to become "Emma Active." "Emma Active" sites can then have their images tagged by Emma Active users. Users tag the products in the images with a description and an appropriate URL.
The best part about Emma Active is that it pays taggers and host sites every time a tag is clicked. This provides incentives for sites to sign up and should be seen as a godsend for everyone from fashion designers to tech companies, as it provides an opportunity for a ton of free advertising. The service is currently in beta testing and is free to use for the time being.
Promotional Photo-Tagging
Emma Active Pays Users to Tag Products in Pictures
Trend Themes
1. Photo-tagging Promotion - Emma Active is revolutionizing photo-tagging by paying users and host sites for tagged products.
2. Incentivized Tagging - Emma Active's pay-per-click system creates opportunities for companies to benefit from incentivized tagging.
3. Monetizing Tagging - Emma Active's business model disrupts traditional tagging by providing ways to earn money through the service.
Industry Implications
1. E-commerce - Emma Active poses disruptive innovation opportunities in e-commerce by providing free advertising and monetized tagging.
2. Digital Marketing - Emma Active creates disruptive innovations mechanisms for digital marketing by incentivizing photo-tagging.
3. Fashion Industry - Emma Active enables the fashion industry to promote their products and create awareness using incentivized tagging that benefits both the company and the user.