Emeshel is not subtle in their marketing. For their new line of fragrances for men and women, they designed their perfume bottles to portray the focal point of physical love. They call their work the “new wave of Erotic Art in Perfumery.â€
Five lady female fragrances are meant to spike memories of fruits and spices and oils, while the male scent is just wet and smells.
Implications - One of the best ways a company can draw attention to itself is by creating a marketing campaign that relies on sheer shock value. By displaying a lack of deference for traditional marketing techniques, the company establishes the brand as edgy and dangerous.
Anatomy-Inspired Perfume Packaging
Nothing Subtle About Emeshel Fragrance Bottles
Trend Themes
1. Provocative Packaging - Creating provocative packaging to draw attention to a product can establish a brand as edgy and dangerous, creating shock value.
2. Erotic Art in Perfumery - Designing fragrance bottles that portray the focal point of physical love can create a new wave of erotic art in perfumery.
3. Gender-neutral Fragrances - Designing gender-neutral fragrances can spike memories for both men and women while marketing towards a wider audience.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can create provocative packaging for fragrances to establish their brand as edgy and dangerous.
2. Art and Design - The art and design industry can collaborate with the fragrance industry to create new and provocative packaging designs that appeal to a wider audience.
3. Marketing and Advertising - The marketing and advertising industry can push the boundaries of traditional marketing techniques by using provocative packaging to draw attention to a product.