The multinational corporation Costco is giving customers in regions likely to be hit with natural disasters, or those worried about nuclear war, the opportunity to invest in emergency food kits.
The emergency food kit costs $1,000 and can last for up to a year (for one adult) if portions are rationed properly. It contains 6,200 servings of food, which are curated by the brand Nutristore and can provide 1,200 calories per day. The kit has a quarter-century shelf-life and contains a mix of "real freeze-dried and dehydrated fruits and vegetables," as well as a series of cans that contain foods like instant white rice, vegetable protein, instant milk, salt, sugar and more.
With deepening political conflict and environmental concerns on the forefront of global issues in the past few years, it is no surprise that customers are looking for ways to prep themselves in case of an emergency
Big Brand Survival Kits
Costco is Offering an Emergency Food Kit For Natural Disasters
Trend Themes
1. Emergency Preparedness Kits - Brands can explore creating their own emergency food and supply kits for customers as a way to offer peace of mind and capitalize on growing concerns over natural disasters and political conflicts.
2. Sustainable Foods - There is an opportunity for brands to explore more sustainable and long-lasting food options like Nutristore for emergency kits, which could be applied to non-emergency situations, making long-lasting and eco-friendly food options a selling point.
3. DIY Emergency Solutions - As concerns over natural disasters rise, but the cost of emergency kits remains prohibitive for some, there is an opportunity for brands that specialize in DIY or low-cost solutions to tap into the market by offering cheaper alternatives for customers to consider.
Industry Implications
1. Consumer Goods - Consumer goods companies could explore creating their own emergency supply kits for customers, similar to Costco's offering, as well as partnering with companies that specialize in long-lasting and sustainable foods like Nutristore.
2. Sustainability - Companies that focus on creating sustainable food options could capitalize on growing concerns over the environmental impact of long-lasting food options and offer brands the opportunity to tap into a growing market for eco-friendly products.
3. DIY Solutions - Brands that focus on DIY or affordable solutions could tap into the market by offering cheaper alternatives to emergency kits, which could benefit customers who are unable to afford more expensive options, but still want to be prepared.