A Nasty Piece of Work. Every Parent's Nightmare. Mind-Blowingly Inappropriate.
These are the captions the CW TV network has chosen in the new ad campaign for its popular teen show, Gossip Girl.
The captions are taken from criticisms of the show by the likes of Parents Television Council, New York Post, and Boston Herald.
Now why would the CW use these negative comments in its own ad campaign? Because teenagers will more likely watch the show when they know they're not supposed to.
Gossip Girl is back on September 1.
This even tramps last season's OMFG campaign, which you can see in the trend below.
Embracing Criticism in Ads
Gossip Girl: Every Parent's Nightmare
Trend Themes
1. Embracing Criticism in Ads - Using negative comments from critics in advertising campaigns to intrigue and attract viewers.
2. Teen Show Marketing - Creating ad campaigns for teen shows that appeal to the rebellious nature of teenagers.
3. Shock Value Advertising - Utilizing bold and controversial language in ad campaigns to generate buzz and curiosity.
Industry Implications
1. Television - TV networks using negative criticism in ad campaigns to promote their shows and attract viewers.
2. Advertising - Marketing agencies developing strategies to incorporate negative comments from critics into ad campaigns.
3. Entertainment - Teen show creators using unconventional marketing techniques to appeal to their target audience.