The Elle Denmark July 2012 ‘Mean Girls’ editorial exhibits the best of models Amanda Norgaard and Frederikke Winther. The bombshell duo have established considerable careers for themselves over the past few years, most notably via their spreads with Smug Magazine, V Magazine and Vogue Russia.
Mean Girls was overseen by photographer Signe Vilstrup. The Dutch icon has become a go-to fashion professional within the region’s media industry, and the faded imagery that he has put on here speaks to the way in which he gained his status.
The surf boards, swimsuits and cut up coconuts bring forth a free spirited life of ease, pleasure and contentment, as did stylist Mie Juel’s embrace of ivory crop tops, bright bikinis and thin tube tops.
Airy Free Spirit Photoshoots
The Elle Denmark July 2012 ‘Mean Girls’ Spread is Sunny T
Trend Themes
1. Airy Free Spirit Photoshoots - Disruptive innovation opportunity: Explore eco-friendly and sustainable fashion options for photoshoots that promote a free-spirited lifestyle.
2. Fashion Photography - Disruptive innovation opportunity: Incorporate unique and unconventional settings and props in fashion photography to create visually captivating images.
3. Creative Styling - Disruptive innovation opportunity: Experiment with unconventional fashion styling techniques to create bold and eye-catching looks.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce sustainable materials and production processes in the fashion industry to promote environmentally-friendly practices.
2. Photography - Disruptive innovation opportunity: Develop innovative photography techniques and equipment to enhance the visual storytelling capabilities of fashion photography.
3. Media - Disruptive innovation opportunity: Explore new digital platforms and technologies to revolutionize the way fashion editorials are consumed and engage with audiences.