Experimenting with the properties of light is this Ella Morton Light Painting series. Shot in various natural settings, the photographs play on the possibilities of what can be captured with a camera.
The Ella Morton Light Painting images more than feature a playful illustration of light; it stars as the main subject in the series. It appears as if dancing across the different objects and takes on a life of its own.
The long exposures used throughout the images create the beauty that is the nature of light.
Implications - Consumers are looking for art that contains some sort of fantastical element. Designs which push the limits on what is possible are appealing to audiences who want to experience something otherworldly. Focusing on this desire for an unconventional experience could help companies further implement their brand.
Dancing Light Imagery
The Ella Morton Light Painting Series Offers a Fantastical Look into Nature
Trend Themes
1. Light Painting Photography - Opportunity for photographers to explore and innovate with long exposure techniques to create mesmerizing light paintings.
2. Fantastical Art - Artists can tap into the consumer desire for fantastical elements and create unique artistic experiences using unconventional techniques like light painting.
3. Unconventional Experiences - Brands can leverage the demand for unconventional experiences by incorporating elements of light painting or other unconventional art forms into their products or services.
Industry Implications
1. Photography - Light painting photography can be a disruptive innovation in the photography industry, offering new and creative techniques for capturing light and creating mesmerizing images.
2. Art - The art industry can benefit from the trend of fantastical art and unconventional experiences, as artists can push boundaries and create unique artistic experiences.
3. Branding and Marketing - Brands can explore the use of light painting or other unconventional art forms to create innovative and engaging marketing campaigns that tap into the desire for unconventional experiences.