In order to reduce public urination, Brazilian ad agency JWT developed a "carnival music truck powered by pee" called 'Electric Pee.'
The campaign was created for non-profit organization AfroReggae with the intention of encourage party-goers to pee in the correct place. Urinals with generators were installed in order to collect energy from the act of releasing urine. That energy was then used to power a music truck. The more people that peed in the correct place, the more music.
The urinals worked like a hydroelectric powerplant. The stream of urine was used to rotate a dynamo which generated electricity. For three days, electricity was collected in order to power the music truck. The resulting power provided music for over 200,000 people.
Pee-Powered Party Campaigns
The 'Electric Pee' Campaign Transformed Urine into Music
Trend Themes
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Hydroelectric Pee — The use of urine to generate electricity presents possibilities for sustainable power sources.
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Interactive Advertising — Interactive advertising campaigns that engage people through unconventional means can increase brand awareness and social impact.
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Socially Responsible Marketing — Marketing campaigns that promote social responsibility and positive behavior change can align a brand with a larger cause and inspire consumer loyalty.
Industry Implications
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Renewable Energy — The renewable energy industry can explore urine as a power source and develop innovative ways to transform waste into energy.
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Marketing and Advertising — Marketing and advertising agencies can harness unconventional and interactive campaigns to increase brand awareness and drive social impact.
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Non-profit Organizations — Non-profit organizations can partner with brands to create socially responsible marketing campaigns that promote their cause and drive positive behavior change.