Elate Beauty and Axiology’s Better Bundle is a great choice for consumers looking to support ethical, women-owned beauty brands. This exclusive collaboration combines Elate's refillable Essential Mascara with Axiology's Multi-Use Balmies for a sustainable and simplified beauty regimen.
Elate founder Melodie Reynolds and Axiology creator Ericka Rodriguez collaborated on this bundle in celebration of International Women’s Day and Earth Month, and chose to spotlight star products from both brands' sustainable collections. Elate’s Essential Mascara boasts antioxidant-rich organic white tea in a vegan, sweat-resistant formula, housed in a recyclable glass tube. Axiology's Balmies trio are also eco-friendly, featuring packaged plastic-free formulas with naturally derived ingredients.
Ideal for the minimalist makeup enthusiast, this Better Bundle elevates any beauty routine while championing ethical practices. The product is now available at elatebeauty.com and axiologybeauty.com for $55.
Female Empowerment Beauty Bundles
Elate Beauty and Axiology’s Better Bundle is Sustainable
Trend Themes
1. Sustainable Beauty Collaborations - Exploring exclusive partnerships between ethical, women-owned beauty brands for innovative and sustainable product bundles.
2. Minimalist Beauty Regimens - Embracing simplified beauty routines through curated bundles that cater to the minimalist makeup enthusiast.
3. Celebratory Brand Collaborations - Showcasing special collaborations in honor of significant events like International Women’s Day and Earth Day, creating a unique blend of celebration and product innovation.
Industry Implications
1. Beauty & Cosmetics - Integrating sustainable and ethical practices within the beauty industry through innovative collaborations and product offerings.
2. Women-owned Businesses - Supporting and amplifying women-owned brands by fostering partnerships that highlight their star products and shared values.
3. Eco-friendly Packaging Solutions - Addressing consumer demand for sustainable packaging options by introducing plastic-free formulas and recyclable materials in beauty products.