The luxe Australian brand Aesop recently expanded its lineup of fragrances with the launch of its new 'Eidesis Eau de Parfum' scent.
Eidesis Eau de Parfum is describes as "a beguiling fragrance with bright opening notes that develop into deep spice, damp earth and dry woods." When sprayed, you'll get top notes of Petitgrain, Black Pepper, and Frankincense, middle notes of Cumin, Cedar, and Frankincense, and, finally, base notes of Sandalwood, Cedar, and Vetiver.The end result is a scent that starts as fresh and sparkling and develops into something warm and rich. Best of all, the scent is unisex, so everyone can enjoy the woody, spicy fragrance.
The new Eidesis Eau de Parfum joins other aesop fragrances like Hwyl Eau de Parfum and Tacit Eau de Parfum.
Peppery Unisex Fragrances
Aespo's Eidesis Eau De Parfum Features Notes of Black Pepper and Cumin
Trend Themes
1. Unisex Fragrances - The rise of unisex fragrances presents an opportunity for brands to capture a wider audience with gender-neutral scents.
2. Spice-based Fragrances - The trend towards spice-based fragrances opens up opportunities for brands to create unique scents that appeal to consumers seeking something different from traditional floral or fruity scents.
3. Luxury Fragrances - The market for luxury fragrances is growing, with consumers willing to pay a premium for high-end, artisanal scents that offer a unique olfactory experience.
Industry Implications
1. Beauty - The beauty industry can capitalize on the trend of unisex fragrances by creating gender-neutral scents that appeal to a wider audience beyond traditional gender lines.
2. Fashion - Fashion brands can partner with fragrance companies to create signature scents that complement their clothing lines, offering customers a complete sensory experience.
3. Hospitality - The luxury fragrance trend provides opportunities for hotels and resorts to enhance their guest experiences by offering high-end fragrances in their spas, rooms, or as take-home gifts.