Many eco-conscious consumers are aiming to eat from restaurants that produce locally-sourced, organic, and home-made food and the Écotable platform is helping French customers easily identify restaurants that follow these values. The platform was founded in 2019 and offers profiles of sustainable eateries across France, with the aim of promoting mindful and sustainable dine out options.
Écotable also offers a podcast series, dubbed 'Sur le grille d'Écotable,' that discusses pressing environmental, health, and social issues that are relevant to the catering industry. However, in light of the ongoing COVID-19 pandemic, the company recently joined forces with other catering organizations in order to feed medical and health professionals who are the frontrunners fighting against the pandemic.
Restaurant Sustainability Grade Platforms
Écotable Identifies French Restaurants' Sustainability
Trend Themes
1. Restaurant Sustainability Grading - Restaurants worldwide are adopting sustainability grading platforms to attract eco-conscious customers and promote mindful and sustainable dine out options.
2. Locally-sourced and Home-made Food - More restaurants are offering locally-sourced and home-made food to meet the growing demand and values of eco-conscious and health-conscious customers.
3. Podcasts for Environmentally Responsible Brands - Podcast series are emerging as a way for environmentally responsible brands to engage with customers and promote discussion of pressing environmental, health, and social issues.
Industry Implications
1. Restaurant Industry - Sustainability grading platforms offer a disruptive opportunity for the restaurant industry to connect with eco-conscious customers and stand out in an increasingly competitive space.
2. Agriculture and Local Food Production - The growth of locally-sourced and home-made food in restaurants presents an opportunity for the agriculture and local food production industry to capitalize on growing demand for sustainable and environmentally responsible food sources.
3. Media and Communications - Podcast series like Écotable's 'Sur le grille d'Écotable' present an opportunity for media and communications companies to partner with environmentally responsible brands to discuss and promote pressing environmental, health, and social issues.