Ecosia is a search engine that plants trees and it has begun its largest tree-planting project in the U.S, as the company ramps up its focus on US-based environmental initiatives. Tree-planting started after the Terwilliger Fire at the Willamette National Forest in Oregon. Notably, 13,000 trees are being planted over the course of this reforestation project. Accounting for normal rates of survival, Ecosia expects that 9,750 of these trees will still be growing after three years.
Ecosia is an ethical tech and not-for-profit search engine that aims to tackle the climate crisis by planting and protecting trees across the globe. Now the fifth largest search engine in the U.S, Ecosia is rapidly adding new users and planting trees. For every 45 searches, Ecosia plants a tree, and it has now planted over 125 million trees across 9,000 planting sites worldwide. At the current rate, a new tree is planted every 1.3 seconds.
Tree Planting Search-Engine Projects
Ecosia Plants Trees for Internet Search Initiatives
Trend Themes
1. Eco-friendly Search Engines - There is an opportunity for other tech companies to follow Ecosia's model and incorporate eco-friendly initiatives into their business strategies.
2. Sustainable Reforestation - Companies can invest in sustainable reforestation projects to combat deforestation and promote environmental conservation.
3. Search-engine Philanthropy - The concept of using profits from tech-based companies to fund philanthropic initiatives could be adopted by other industries.
Industry Implications
1. Tech - Tech companies can incorporate sustainable and ethical initiatives into their business strategy.
2. Environmental Conservation - Industries focused on environmental conservation can collaborate with tech-based companies to fund projects that promote reforestation and combat deforestation.
3. Philanthropy - Industries can explore opportunities to use profits to fund philanthropic initiatives and support social and environmental causes.