Canadian sustainable clothing brand ecologyst recently unveiled its newest state-of-the-art facility, housed inside a former heritage building in Victoria, B.C. Founded in 2013, the company prides itself on creating clothing that is environmentally friendly and ethically made, using 100% all natural fibres and creating each piece locally through a direct to consumer business model.
A new "4,500 square-foot space has been reimagined by progressive architecture and interiors studio, Colin Harper Architect, with the support of local tradespeople," bringing ecologyst’s vision to life. The brand's "mission with the new facility is to support the expansion of their local production, while creating an innovative and inspiring space that fosters connection overconsumption."
Featuring no use of plastics -- not even recyclable varieties -- ecologyst aims to protect its customer and the planet while also ensuring its employees are paid fair wages. The brand tackles one of the fashion industry's largest environmental challenges, clothing waste, by focusing on small-batch production and offers a lifetime guarantee on products that includes repairs when needed.
Moreover, ecologyst offers a wide selection of versatile pieces for men and women including best-sellers like its organic cotton Carefree Tee, The Puffy Jacket in waxed cotton and more, with each piece designed to be biodegradable even down to the tags and trim.
Eco D2C Fashion Facilities
ecologyst Makes All Clothing Inside Its Victoria BC Facility
Trend Themes
1. Sustainable Fashion Production - Brands can follow ecologyst's model of creating clothing that is environmentally friendly and ethically made, using 100% natural fibers and focusing on small-batch production, while also offering lifetime guarantee and repairs.
2. Local Direct-to-consumer Business Model - Direct-to-consumer business models, facilitated with adequate technology infrastructure and production facilities, can help brands create innovative and inspiring spaces that foster connection and support local production while reducing overconsumption.
3. Zero Plastic Production - As consumers become more environmentally conscious, clothing brands can reduce environmental impact by innovating and removing plastic from their products and production processes.
Industry Implications
1. Sustainable Fashion Industry - ecologyst's zero-waste sustainable fashion production will inspire competitors and contribute to the industry's growth while cultivating consumer awareness around clothing that has minimal impact on the environment.
2. Local Manufacturing Industry - Colin Harper Architect and local tradespeople's work for ecologyst's sustainability-focused production facility points to the potential of having a robust manufacturing industry that is not only environmentally accommodating but also supportive of local communities.
3. Green Technology Industry - Innovative green technology solutions can enable fashion brands to achieve their sustainability goals such as zero plastic production while ensuring that their clothing production does not have a negative impact on either the workers or the environment.