A new eco-friendly toy collection will be stocking the shelves of health food store Whole Foods this Christmas. In an effort to stay away from all the garbage and environmentally damaging products that tend to get used in bulk at Christmastime, PlanToys' products will be offered as a sustainable alternative.
Instead of plastic, these eco-friendly toys are made from rubber -- used from trees that are cut down after their prime. All of the materials are locally sourced and chemical-free and the playful toys even use organic colors when they are hand-painted.
This collaboration between Whole Foods, PlanToys and PBS Kids brings sustainable Christmas toys to kids, guilt-free purchases for parents as well as increased sales and marketing opportunities to all three of the brands.
Sustainable Rubber Toys
Whole Foods is Selling these Eco-Friendly Toys Just in Time for Christmas
Trend Themes
1. Eco-friendly Toys - The demand for eco-friendly and sustainable toys is increasing, providing opportunities for businesses to establish themselves as environmentally responsible.
2. Local Sourcing - Consumers are increasingly interested in the provenance of their purchases, creating an opportunity for businesses to focus on locally sourced materials and production.
3. Playful Sustainability - Incorporating sustainability and environmental responsibility into traditional products like toys provides a unique selling point, attracting environmentally-conscious consumers.
Industry Implications
1. Toy Industry - The toy industry can adapt to changing consumer preferences by incorporating more eco-friendly and sustainably sourced materials into toy production.
2. Retail Industry - Retailers can capitalize on the trend towards eco-friendly and sustainable products by sourcing and offering more environmentally responsible options for consumers.
3. Health Food Industry - Health food stores can expand their offerings beyond food products by partnering with eco-friendly toy manufacturers, creating a unique and sustainable product line.