Launching eco-friendly LEGO sets is part of The LEGO Group's sustainability goal. Like almost all major companies, the brand has set a timeline for itself to implement and improve planet-friendly approaches in material sourcing, manufacturing, processing, customer service, and more. By 2030, The LEGO Group has vowed to ensure that all LEGO bricks come from sustainable sources.
Thie eco-friendly LEGO initiative is on its way and after three years of testing, the company already has a prototype. The toy company went through 250 variations and came up with a suitable recycled PET brick that is "nearly identical" to its usual brick. For the next 18 to 24 months, The LEGO Group will be working on integrating this innovation in its LEGO sets.
Eco-Friendly LEGO Blocks
The LEGO Group is on Track for Its Sustainability Goal
Trend Themes
1. Eco-friendly Manufacturing - Opportunities for companies to innovate in sustainable manufacturing processes and sourcing materials.
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3. Sustainability in Toy Industry - The toy industry has opportunities to incorporate eco-friendly materials and manufacturing processes in their products.
Industry Implications
1. Toy Manufacturing - Toy companies can innovate in eco-friendly manufacturing processes and create more sustainable versions of popular toys.
2. Plastics Industry - Opportunities exist in the plastics industry to develop eco-friendly materials for use in manufacturing.
3. Consumer Goods Industry - Companies in the consumer goods industry can create more sustainable and eco-friendly products to meet consumer demand.