Ecoalition, "a cause-based facilitator focused on protecting the health and vitality of the planet," recently launched a line of eco-friendly bracelets to fund its efforts in keeping the seas clean and battling deforestation in the Amazon rainforest. The piece also serves as a symbol of the individual commitment to protecting Earth. The business model with the eco-friendly bracelets is quite simple—you purchase one and a tree is planted in your name in a deforested area in Brazil.
Naturally, the materials used for the bracelets are also sustainable in origin. All of Ecoalition's bracelets are made with "a variety of recycled materials originally culled from our oceans and lands." Individuals who wish to support Ecoalition's efforts can choose between four bracelet designs, including the EcoBreeze, the EcoChic, the EcoSea, and the EcoVida.
Eco Mission-Inspired Bracelets
Ecoalition Launches Eco-Friendly Bracelets to Support Its Mission
Trend Themes
1. Eco-friendly Products - There is an opportunity to create more eco-friendly products across numerous industries in order to meet increasing consumer demand for sustainability and green initiatives.
2. Cause-based Marketing - Companies can tap into the power of cause-based marketing by aligning themselves with social or environmental causes to promote their brand and increase customer loyalty.
3. Socially Responsible Investing - As consumers become increasingly socially conscious, investing in companies that align with their values and contribute to social or environmental causes is emerging as a trend.
Industry Implications
1. Jewelry - There is an opportunity for jewelry companies to offer eco-friendly options using sustainable materials and incorporating cause-based marketing, possibly tapping into a growing market for socially responsible products.
2. Fashion - The fashion industry can benefit from incorporating sustainable materials and cause-based marketing to meet the rising demand for eco-friendly and socially responsible products.
3. Environmental Non-profits - Non-profits focused on environmental protection can create innovative fundraising initiatives using eco-friendly products, offering supporters a tangible item that also serves as a symbol of their commitment to the cause.