Special Projects introduces Eco Lenses, a series of five digital solutions aimed at encouraging more sustainable food choices through innovative design interventions. Recognizing the significant environmental impact of food waste, Special Projects collaborated with experts to develop solutions promoting informed decision-making and behavior change.
One initiative under the Eco Lenses umbrella involves eco-labeling packaged food with sustainability credentials. This approach, implemented in a research study at the University of Bristol, demonstrated a positive impact on participants' decision-making, fostering awareness without inducing guilt. Another solution targets online food ordering platforms, integrating a sustainability score for meals and providing users with detailed information on ingredient impact. In the realm of online shopping, Special Projects' Eco Lenses initiative proposes integrating sustainability scores for products in the shopping basket and leveraging AI to suggest sustainable alternatives. Furthermore, the project envisions interactive menu interfaces for restaurants and cafes that will enable users to quickly identify eco-friendly options.
Digital Sustainable Food Solutions
Special Projects Debuts Eco Lenses to Help with Decision-Making
Trend Themes
1. Eco-friendly Food Tech - Innovative design interventions promote sustainable food choices through digital solutions like eco-labeling and sustainability scoring.
2. Sustainability-driven Decision-making - Encouraging behavior change by providing detailed ingredient impact information and sustainable alternatives on online platforms.
3. Interactive Menu Interfaces - Enabling users to easily identify eco-friendly options in restaurants and cafes through interactive interfaces.
Industry Implications
1. Food & Beverage - Adopting digital solutions such as eco-labeling and sustainability scoring to drive sustainability in food production and consumption.
2. Tech & AI - Leveraging AI to suggest sustainable alternatives and integrate sustainability scores in online shopping platforms for more informed choices.
3. Design & Innovation - Applying innovative design interventions to create interactive menu interfaces that promote eco-friendly options in the food industry.