Hudson's Bay is introducing an eco-friendly gift card program with personalized digital gift cards and new FSC-certified physical cards that are made with 30% post-consumer materials and Green-e certified electricity. The plastic-free holiday gift cards can be loaded with $10 to $5,000 and they promise to be as high-quality and durable as their PVC predecessors. With festive designs, the recyclable gift cards are fit for shoppers who want to give gifts that are as thoughtful as they are environmentally responsible.
Knowing that consumers are making more sustainable choices, Hudson's Bay says that it is "phasing out all PVC gift cards and moving forward, will only offer paper or digital gift cards to be used at Hudson's Bay and on thebay.com."
Eco-Friendly Gift Cards
Hudson's Bay's Recyclable Cards are Made from 30% Post-Consumer Materials
Trend Themes
1. Eco-friendly Gift Cards - Companies can follow Hudson's Bay by adopting eco-friendly gift cards made of post-consumer materials and recycled electricity.
2. Sustainable Packaging - Companies can take a cue from Hudson's Bay and adopt packaging made from 30% post-consumer materials and sustainable energy.
3. Plastic-free Products - Companies can explore options for replacing plastic with sustainable materials in various product and packaging lines.
Industry Implications
1. Retail - Retailers can adopt eco-friendly gift cards and other sustainable products to attract and retain eco-conscious consumers.
2. Manufacturing - Manufacturers can explore options for using post-consumer materials and sustainable energy to create sustainable products and packaging.
3. Hospitality - Hotels and resorts can adopt eco-friendly gift cards and other sustainable products to attract and retain eco-conscious guests.