If floral fragrances and fruity perfumes bore you, why not change things up with eau de toast? When you spray this on, you'll smell like a yummy piece of toast and chances are you'll be irresistible.
This unique scent is made by the Federation of Bakers, and to promote the scent, models at London Fashion Week wore it. While smelling like toast might seem a bit strange to you, the fragrance was made with a good cause in mind. When people go on diets cutting bread out of their diet is pretty common. The Federation of Bakers wants to bring attention to the fact that bread actually provides much needed nutrients, and by cutting it out, it can be unhealthy.
Whether you cut bread out of your diet or not, smelling like toast is definitely unique and you can test whether it's a more desirable scent to others or not.
Breakfast-Scented Fragrances
Smell Like a Yummy Piece of Toast Every Day with Eau de Toast
Trend Themes
1. Breakfast-scented Fragrances - Disruptive innovation opportunity: Develop a line of breakfast-inspired fragrances that cater to those looking for unique scents beyond floral and fruity.
2. Promotional Scent Marketing - Disruptive innovation opportunity: Explore the use of scents as a marketing tool to create memorable and distinctive brand experiences.
3. Rebranding Food Perception - Disruptive innovation opportunity: Challenge traditional food perceptions by leveraging unusual scents to highlight the nutritional value of ingredients often misunderstood or overlooked.
Industry Implications
1. Perfume and Fragrance - Disruptive innovation opportunity: Introduce unconventional scents to the perfume industry that offer alternative olfactory experiences.
2. Fashion and Beauty - Disruptive innovation opportunity: Collaborate with fashion brands to create unique scent experiences that complement their collections and enhance the overall brand narrative.
3. Food and Nutrition - Disruptive innovation opportunity: Create educational campaigns and products that challenge the negative perceptions of certain foods and highlight their nutritional benefits.