On Saturday, March 29th, from 8:00 to 9:00 pm, millions of people world-wide will be celebrating Earth Hour.
Participants will shut off lights and TVs, and go dark for the event, which is in support of improving our natural environment.
In the U.S., dozens of major cities from the Golden Gate Bridge to Times Square will participate, including many major corporations such as Coca-Cola, which will turn off its large billboard in New York. The entertainment industry is also stepping up to the plate, with Pete Wentz, Nicole Kidman, Dolly Parton, and others ready to make a difference.
Its candlelight and battery hour folks, please visit the official earth hour web site and sign up to pledge your support at http://www7.earthhourus.org.
Earth Hour 2008
Times Square Shuts off Billboards
Trend Themes
1. Environmental Activism - Earth Hour demonstrates the growing trend of individuals and corporations taking a more active role in environmental activism.
2. Energy Conservation - Participating in Earth Hour highlights consumers' growing concerns about energy conservation and the need to develop innovative energy saving solutions.
3. Social Engagement - Earth Hour's global impact through social media mobilization highlights the growing importance of social engagement for social change.
Industry Implications
1. Energy - The energy industry has opportunities to innovate and develop new energy-saving solutions in line with growing consumer and corporate concerns over energy consumption.
2. Technology - Developing new technologies that enhance energy conservation provides opportunities for tech companies to contribute significantly to the environmental cause.
3. Social Media - The event's global reach and impact highlights the potential of social media to drive social change and the growing importance of social media for activism campaigns.