The new Durex 'Digital Love' ad is a contraception campaign that isn't exactly suitable for work. Watching the video is fine, but following through and having relations via your computer screen may be frowned upon.
The video begins with a bespectacled blond looking certifiably scientific posing the question that if you were told you could be intimate with a partner of your choosing through your PC, would you believe them? This is followed by a couple of testimonies where a man and woman contest that the service worked wonders for them. The creative and interactive video was made to confront the conservative Middle East about sex and contraception topics.
You are invited to try out your luck with touchscreen lust at the end of the video to prove Durex Digital Love might just be the right connection for the computerized generation.
Computerized Contraception Campaigns
The Durex 'Digital Love' Ad is Touchscreen Temptation
Trend Themes
1. Digital Contraception - The rise of contraception campaigns using digital platforms to reach a wider audience.
2. Interactive Advertising - Interactive ads like Durex's 'Digital Love' video disrupt traditional advertising methods and engage audiences in a unique way.
3. Conservative Societies and Sex Education - The need to confront conservative societies about sex and contraception topics using innovative and creative campaigns.
Industry Implications
1. Healthcare - The healthcare industry can capitalize on the trend of digital contraception by developing innovative technologies and tools for family planning.
2. Advertising - The advertising industry can take advantage of the trend of interactive advertising by offering new and exciting ways for brands to engage with their audiences.
3. Education - The education industry can use the example of Durex's 'Digital Love' video to explore new and creative ways of engaging audiences on sensitive topics like sex education.