The new Rubbermaid DuraLite Bakeware collection was launched as part of Rubbermaid's expansion into the baking category. The new line combines the best features of ceramic and glass bakeware and boasts exceptional heat tolerance. The set can be used for a variety of cooking tasks including baking, serving, storing, freezing, and reheating. Each piece is oven and broiler safe up to 550⁰F and is ultra-lightweight compared to bakeware.
"As a leader in food storage and organization, we know our customers value long-lasting, versatile kitchenware that makes life easier. We share that passion and saw an opportunity to bring those qualities to the baking category for the first time," said Kris Malkoski, CEO, Food Business Unit at Newell Brands. "Rubbermaid DuraLite Bakeware offers an innovative and modern solution that does it all - and is always table ready."
Rubbermaid DuraLite Bakeware can be purchased at online retailers including Amazon, Target, Walmart, Bed Bath & Beyond, and Kohl’s, with prices starting at $19.99.
Lightweight Durable Bakeware
Rubbermaid Launched the New DuraLite Bakeware Series
Trend Themes
1. Lightweight Bakeware - The trend of creating lightweight bakeware, such as the Rubbermaid DuraLite collection, provides opportunities for new materials development and innovation in baking appliances that cater to customer preferences for easy-to-handle kitchenware.
2. Versatile Kitchenware - Customers value versatile kitchenware that can be utilized for multiple cooking tasks or storage purposes, thus creating opportunities for the expansion of product lines, cross-industry collaboration, and third-party integration of tech features.
3. Innovative Bakeware Materials - The development of bakeware with exceptional heat tolerance, such as the Rubbermaid DuraLite collection, opens up opportunities for materials science innovation, low-carbon manufacturing, and sustainable product design in the baking industry.
Industry Implications
1. Kitchenware Manufacturing - Innovative baking products such as Rubbermaid DuraLite, represent opportunities for growth, new market entrants, and mergers and acquisitions in the kitchenware manufacturing industry.
2. Online Retail - Growth of online retail, including Amazon, Target, Walmart, Bed Bath & Beyond, and Kohl's, provides opportunities for expansion into new markets, omnichannel marketing, and marketplace integration for kitchenware products such as Rubbermaid DuraLite collection.
3. Materials Science - The development of innovative bakeware materials with exceptional heat tolerance, such as in the Rubbermaid DuraLite collection, presents opportunities for advances in materials science research, low-carbon manufacturing, and environmentally sustainable product design.