Creative design agency mousegraphics was tasked with redesigning the branding for DUO condoms, and what they came up with was a much more vibrant, visual identity that would appeal to a broader audience.
Emojis have revolutionized the landscape of communication; some say for the worst, others say for the better. Either way, you can't really argue that there is a much more visual language in use today, one that is easily comprehensible for people of all cultures and backgrounds.
Colorful, yet minimal, designs punctuate the dark backgrounds of the new packaging, keeping things simple and straightforward. Each circular design is simple and intuitive, with a vaguely 70s vibe, perhaps recalling the free-spirited decade of sexual revolution.
Intuitive Condom Branding
DUO Condoms Takes a Visual Approach to Its Branding Strategy
Trend Themes
1. Visual Communication - The use of visual language, such as emojis, is revolutionizing communication and creating opportunities for more intuitive and universally understood branding strategies.
2. Minimalistic Packaging - Colorful, yet minimal, designs on packaging are becoming popular, offering a simple and straightforward approach to branding.
3. Retrospective Design - Designs with a 70s vibe are making a comeback, allowing brands to tap into the nostalgia of the sexual revolution era and appeal to a broader audience.
Industry Implications
1. Creative Design - The creative design industry can benefit from incorporating visual communication strategies to create more intuitive and appealing branding solutions.
2. Contraceptive Industry - The contraceptive industry has the opportunity to adopt minimalistic packaging to differentiate their products and communicate simplicity and ease of use.
3. Marketing and Advertising - The marketing and advertising industry can explore retrospective design elements to create unique and nostalgic brand experiences for their clients.