Recently, popular quick-serve restaurant Dunkin' teamed up with influencer and TikTok star Charli D'Amelio to launch a new merch collection. The new capsule follows the pair's previous beverage collaboration dubbed 'The Charli' made from the social media megastar's go-to Dunkin’ Cold Brew order.
"Our fans can’t get enough of the genuine love between Charli and Dunkin’, so creating the Charli x Dunkin’ merch collection felt like the perfect next step in our relationship. This collection is our way of sprinkling more Charli and Dunkin’ love onto our fans," said Kemma Kefalas, Brand Engagement Manager at Dunkin’. "We worked hand in hand with Charli to bring her signature look into each accessory so our fans can sip their Charli Cold Foam in style this spring."
The Dunkin' x Charli D'Amelio merch collection includes the Dunkin’ Onesie, the Charli x Dunkin’ Sparkle Tumbler, the Charli x Dunkin’ Puffer iPhone Case, the Charli x Dunkin’ Oversized Scrunchie Set, the Charli x Dunkin’ Shoelaces, the Charli x Dunkin’ Pom Pom Keychain, and the Limited-Edition Charli x Dunkin’ Cold Brew Tap.
Co-Branded QSR Influencer Merch
The Dunkin' x Charli D'Amelio Merch Collection Recently Launched
Trend Themes
1. Co-branded Merchandise - The successful launch of the Dunkin' x Charli D'Amelio merch collection illustrates the popularity of co-branded merchandise collaborations.
2. Influencer Merchandise - The collaboration with Charli D'Amelio shows the potential for influencers to create their own merchandise lines.
3. Social Media Collaborations - The success of Dunkin' and Charli D'Amelio's partnership in creating merchandise illustrates the effectiveness of collaborating with social media personalities.
Industry Implications
1. Quick Service Restaurants - QSRs can increase their brand awareness and revenue by creating co-branded merchandise collaborations with popular influencers or celebrities.
2. Influencer Marketing - Influencers can expand their brand and revenue potential by exploring merchandise partnerships with established companies.
3. Merchandising - The success of the Dunkin' x Charli D'Amelio merchandise collection shows the potential for companies to increase revenue through merchandise partnerships and collaborations.