Brands that are seeking to expand their reach on social media are likely to benefit from DrumUp, an app that allows businesses to manage and curate their content so that it is able to resonate with followers on a deeper level.
The app has two primary functions, including finding the most relevant content for brands to read and share with their followers, and to manage brands' social media in general. Features of DrumUp include scheduling custom and curated posts to multiple Facebook, LinkedIn and Twitter accounts, workflow that cuts down on time, simple and automatic scheduling, GIF and Emoji libraries, shortened URLs, employee advocacy and more.
Individuals seeking to manage their social media content in a way that is simple and requires only one source will likely find use in the DrumUp app.
Content Curation Apps
DrumUp Allows Brands to Curate Their Social Media Content
Trend Themes
1. Content Curation Tools - DrumUp is an example of a content curation tool that brands can use to curate and manage their social media content.
2. Social Media Management Apps - DrumUp is an example of a social media management app that businesses can use to schedule custom and curated posts to multiple social media accounts
3. Employee Advocacy Platforms - DrumUp's feature of employee advocacy is a trend in the marketing industry as more businesses look to leverage their employees as brand ambassadors.
Industry Implications
1. Marketing Technology - DrumUp is part of the marketing technology industry that offers software solutions to enhance marketing activities.
2. Social Media Marketing - DrumUp is part of the social media marketing industry that caters to businesses looking to expand their reach and engage with their audience.
3. Employee Engagement - DrumUp's feature of employee advocacy provides an opportunity for the employee engagement industry to explore the use of technology to boost internal communication and brand promotion.