Capri-Sun's 'Fruity Water' beverage pouches are designed to help encourage children to drink more water by enhancing the plain drink with additional fruit notes. The drink provides both hydration as well as a high level of flavor so that children feel as though they are drinking juice, without the added sugar or preservatives. The boost of flavor ensures children are gaining the required amount of water per day.
The 'Fruity Water' drinks are packaged in foil portable pouches similar to juice beverages that are ideal for snacks or school lunches. The beverages contain no sugar and use natural flavors in the Blackcurrant and Mango-Passionfruit varieties. Both the packaging and taste replicates that of juice, as a way to ensure children feel more inclined to enjoy drinking water.
Kid-Friendly Fruit Waters
The Capri-Sun Flavored Beverages Encourages Children to Drink More Water
Trend Themes
1. Enhanced Water - Opportunity for developing more flavor-infused water products to encourage children to drink more water.
2. Kid-friendly Packaging - Opportunity for designing attractive and portable packaging for beverages that appeal to children.
3. Healthier Alternatives - Opportunity for creating more healthy alternatives to sugary fruit juices that still taste appealing to children.
Industry Implications
1. Beverage - Opportunity for beverage companies to innovate and expand their product offerings by developing kid-friendly and healthy drinks.
2. Packaging - Opportunity for packaging companies to create innovative and convenient packaging solutions specifically targeted towards children's beverages.
3. Healthy Snacks - Opportunity for healthy snack brands to incorporate flavored water as a healthier alternative to sugary beverages in snack options for children.