This Pantene Pro-V print advert is very creative.
This advertising campaign from the hair product company shows two women with very, very long straight hair that extends towards the floor in a clever way such that the hair becomes slick dresses.
Interpreting Pantene Pro-V's fun ad, it is safe to say that they are hailing their product to be so effective as to allow your hair to grow long, healthy and shiny.
Implications - After all, who doesn't want hair as strong and healthy as this. These locks could easily jazz up any outfit. This amazing hair makes up for Pantene's lack of creativity, and, to be fair, it still is highly effective at getting people to seriously consider switching shampoos and conditioners in order to get hair like this.
Dresses Made of Tresses
Pantene Pro-V Ad Promises Healthy Hair Growth
Trend Themes
1. Long Hair Fashion - Creating dresses made of long hair is a unique fashion trend that merges hair care and clothing.
2. Hair Growth Advertising - Using creative advertisements that showcase hair growth can be a disruptive innovation in the beauty industry.
3. Healthy Hair Obsession - The promotion of healthy and strong hair can lead to a trend of increased consumer focus on hair care products and routines.
Industry Implications
1. Fashion - The fashion industry can explore new designs and materials by incorporating long hair into clothing.
2. Beauty - The beauty industry can adopt unconventional hair growth advertisements to disrupt the market and attract new customers.
3. Hair Care - The hair care industry can take advantage of the growing obsession with healthy hair by creating innovative products and tailored routines.