Creative takes on the quintessential women's dress are endless. Fur, floral and leather embellishments have all hit store racks, attracting consumers interested in the latest visionary designs. Monochromatic and excessively patterned styles have captured the fashion hearts of the masses, leading to special online promotions and targeted branding. The Dress Trend Report conveys the most cutting edge of these designs, with attention to originality, collecting over 200 PRO Trends and 2,842 influential apparel choices.
The female dress has been the centerpiece of weddings, proms and cocktail parties. Upscale labels have revamped the wardrobe staple, making use of plaid, chiffon and lace fabrics. Large scale brands like BCBG and Chanel have become well-known for their frocks, making them the reference points for many in the realm of fashion. Creative directors and advertising gurus looking to stay current will thrive on the wealth of chic information contained in the Dress Trend Report.
Dress Trend Report
Get Inspired by the Most Visionary Fashionable Frocks
Trend Themes
1. Embroidery Dress Trend - There is an opportunity to disrupt the fast fashion industry by introducing embroidery as a staple pattern on dresses sold online.
2. Sustainable Dress Trend - There is an opportunity for eco-friendly fashion companies to innovate in production processes, creating sustainable dresses that are both stylish and environmentally conscious.
3. Virtual Try-on Dress Trend - There is an opportunity for tech companies to develop virtual try-on experiences that enhance the online shopping experience for customers looking to buy dresses and other apparel items.
Industry Implications
1. Fashion Industry - Fashion designers and brands can utilize the embroidery and sustainable dress trends to create new lines that appeal to environmentally and fashion-conscious consumers.
2. Technology Industry - Tech companies can create virtual try-on tools and experiences to disrupt the traditional dress shopping experience and attract younger, tech-savvy consumers.
3. E-commerce Industry - Online retailers can use the embroidery and sustainable dress trends to differentiate themselves from the competition, offering unique and environmentally conscious dress options that appeal to customers looking for more sustainable and stylish clothing options.