The Dream Nation Plan ad campaign showcases eccentric sportswear staples from the label's latest collection. The collaged portrait series stars model
Natalia who is captured by photographer Antek Bonczyk.
Natalia sports a number of eclectic ensembles hand-picked by wardrobe stylist Sara Milczarek. Milczarek dresses the model in the brand's photo-printed statement tees, patterned jackets and technicolored jumpsuits that exude a youthful street sensibility.
The Dream Nation Plan ad campaign features layered collage imagery made up of a number of cut out fragments. This visual concept is the work of the photoshoot's set designer and art director Natalia Kacper Mleczak's whose dynamic vision is brought to life. The fragmented fashion campaign defies tradition both in its visual concept and show-stopping styling.
Fragmented Collage Catalogs
The Dream Nation Plan Advertorial Shows Eccentric Sportswear
Trend Themes
1. Fragmented Collage Imagery - Elevated use of fragmented collage imagery can create attention-grabbing visual concept in fashion campaigns.
2. Photo-printed Statement Tees - Creating ready-to-wear street style by incorporating bold photo-printed statement tees.
3. Eccentric Sportswear Staples - Designing sportswear staples with an eccentric twist can appeal to consumers who seek unique fashion choices.
Industry Implications
1. Fashion - Fashion brands can elevate their campaigns by using fragmented collage imagery, photo-printed statement tees and designing eccentric sportswear staples.