I am in awe of this new Malaria awareness campaign by Ãfrica Directo. The message that "Nothing and no one takes as many lives as malaria" is ingeniously delivered by drawing portraits of infamous dictators such as Stalin and Hitler, who have the blood of millions on their hands, using hundreds of mosquitos.
The print ads also use mosquitos to depict killing machinary such as tanks and fighter jets dropping bombs.
The wonderful campaign was created by Spanish ad agency Sra. Rushmore with great art direction by Ana Delgado and Marta Herradura, and creative direction by Miguel GarcÃa VizcaÃno and Paco Conde.
Drawing With Mosquitos
Malaria Kills More Than Hitler, Stalin, Tanks & Bombs
Trend Themes
1. Mosquito Advertising - The use of mosquitos as a creative medium for advertising campaigns creates a unique and attention-grabbing approach to messaging.
2. Social Awareness Through Shocking Imagery - This trend involves using powerful and thought-provoking visuals to bring attention to important issues and causes.
3. Alternative Portraiture Techniques - By using mosquitos to create portraits, artists and advertisers alike can showcase their creativity and unique approach to traditional mediums.
Industry Implications
1. Advertising - The advertising industry can implement the use of shocking or creative methods such as the use of mosquitos in their campaigns to differentiate themselves and grab the attention of their target audience.
2. Public Health - This industry can utilize powerful messaging to raise awareness of important health issues such as malaria and other diseases.
3. Art and Design - By pushing the boundaries of traditional mediums and techniques, artists can create unique and impactful pieces of art that stand out in the art and design industry.