An inventive way to adorn a building so that it is always current with social culture is to use a projector just like the Doug Aitken 'Song 1' installation.
The Smithsonian Hirshorn Museum and Sculpture Garden in Washington D.C. will be shining with digital projected lights around its cement walls. This is a full 360-degree project that will use 11 projectors. The building will be displaying over fifteen covers of the song 'I Only Have Eyes for You.'
This is Aitken's way of providing an avant-garde motive towards urban architecture and perhaps opening new doors to public building decor. This display is currently active and will be until May 13, 2012. The brilliance behind a moving picture as a way to decorate a building will allow infrastructure to always remain beautiful regardless of its age.
Museum-Masking Projections
Doug Aitken 'Song 1' Plays 'I Only Have Eyes for You' in Washington DC
Trend Themes
1. Projection-art Installations - Businesses can invest in projection-art installations to decorate their buildings in an innovative way.
2. Digital Infrastructural Decor - In the architecture and engineering industries, there is a potential for creating innovative and modern infrastructure decor using digital projection technology.
3. Urban Fine Arts - The fine arts industry can benefit from an exploration of urban canvas for art installation that is interactive, moving, and manageable with projection technology.
Industry Implications
1. Construction Industry - Construction companies can develop new revenue streams by implementing nonprofit art installations with shared city buildings that are sponsored by government or corporations.
2. Tourism Industry - Tourism startups can incorporate projection art installations to cities’ landmark buildings as a creative way to attract tourists.
3. Advertising Industry - Ad agencies can leverage the power of art to create memorable and interactive ads on buildings to disrupt traditional advertising methods.