Here's a creative way to encourage breast examinations by the academy of medicine in Malaysia. When the double CD is open, it shows the place for two CDs, but one is missing (representing a breast lost to cancer) and another, painted in a color to represent the heart healthy, which contains a brochure explaining that women (and men) can do self exams to detect any abnormality early on for breast cancer prevention.
Implications - A company that seeks to raise awareness about the severity of a health issue would be wise to invest in marketing that is blatantly comedic. The ads lure the consumer in with the promise of comedy, and then presents serious facts, leaving the consumer both entertained and informed.
Breast Cancer Prevention CDs
Double-CD Case Mimics Lost Breast
Trend Themes
1. Comedic Health Marketing - Opportunity for companies to invest in comedic marketing to raise awareness about health issues while entertaining and informing consumers.
2. Breast Cancer Prevention - Growing emphasis on early detection and self-exams for breast cancer prevention.
3. Creative Awareness Initiatives - Increasing use of creative initiatives, such as the double-CD case, to encourage health awareness.
Industry Implications
1. Healthcare Marketing - Disruptive innovation opportunity for healthcare marketing companies to incorporate comedy into their awareness campaigns.
2. Medical Devices - Opportunity to develop innovative tools and devices that facilitate self-exams and early detection for breast cancer.
3. Nonprofit Organizations - Nonprofits focused on health awareness can explore creative initiatives like the double-CD case to encourage early detection and prevention.