Oil prices are killing us, but don’t vote… Borders Perrin Norrander ad agency uses the same reverse psychology approach as the recent star-packed video PSA we featured. They both ask you not to vote.
The print ads have a copy that reads "Don’t Vote. Things are fine just the way they are." However, that sentence is contrasted with an image that shows things are really not fine.
From a hanging noose made from a gas pump nozzle that shows the effect of the skyricketing oil prices, to the American flag drawn as a barcode: things are obviously not fine the way they are right now. And you need to vote for what you believe in so you can play a role in the change that has to happen. Otherwise, you are screwed…
The ads were illustrated by Eric Stevens and Jeremy Boland. The copy was written by John Heinsma and Bem Jimmerson. The rest of the creative team includes creative director Terry Schneider, and art directors Jeremy Boland and Nick Kamei.
Reverse Psychology PSAs
Don't Vote Campaign Shows Killer Oil Prices
Trend Themes
1. Reverse Psychology Ads - These ads use reverse psychology to engage viewers and prompt them to take action.
2. Awareness Campaigns - Print ads like these raise awareness about pressing issues and encourage people to get involved.
3. Visual Storytelling - The use of striking images and contrasting copy in these ads captures attention and conveys powerful messages.
Industry Implications
1. Advertising - The advertising industry can leverage reverse psychology tactics to create impactful campaigns that resonate with audiences.
2. Environmental Activism - These ads highlight the urgency of addressing oil prices and can inspire innovative approaches within the environmental activism industry.
3. Creative Arts - The creative team behind these ads showcases the power of art and design to communicate complex issues effectively.