It’s a pizza-loving geek’s dream come true—Domino’s Pizza customers in the US who have Android devices can now pay for online orders using the Google Wallet mobile payment system. Google Wallet stores users’ debit cards, credit cards and loyalty cards and allows customers to dip into either of those using one single digital wallet.
Domino’s Pizza is offering delicious incentives to customers to get them to use Google Wallet. Until June 15, customers who use Google Wallet to place online orders of $10 or more will receive a free order of Domino’s new ‘Specialty Chicken.’
Customers can register for and try out the new payment system by setting up a Google Wallet account within the Domino’s Android app.
"This is yet another way Domino’s is using technology to improve our customer experience," said Patrick Doyle, Domino’s Pizza president and chief executive officer.
Digital Pizza Payments
Domino’s Pizza’s Ordering App is Now Accepting Google Wallet Payments
Trend Themes
1. Mobile Payment Systems - The integration of Google Wallet into Domino's Pizza app highlights the growing trend of mobile payment systems in the food industry.
2. Digital Loyalty Programs - The use of Google Wallet to store and manage loyalty cards showcases the trend of digitizing loyalty programs for enhanced customer convenience and engagement.
3. Technology-driven Customer Experience - Domino's Pizza's adoption of digital payment solutions reflects the larger trend of leveraging technology to improve customer experience in the fast-food industry.
Industry Implications
1. Food Delivery - The integration of Google Wallet into Domino's Pizza app presents opportunities for other food delivery companies to adopt mobile payment systems for seamless transactions.
2. Mobile App Development - The use of Google Wallet within the Domino's Pizza app suggests a growing demand for mobile app development services in the food industry.
3. Fast-food Chains - Domino's Pizza's emphasis on technology-driven customer experience sets a precedent for other fast-food chains to invest in innovative digital solutions.