Spooky season is upon us and Applebee's is getting in the spirt with a brand new cocktail called the Dollar Zombie. Glowing bright blue and priced at, you guessed it, just a dollar apiece, the new cocktail is a deliciously fun way to celebrate Halloween.
For the entire month of October, Applebee's is offering it's new Dollar Zombie cocktail as its Drink of the Month. Despite the spooky name, the 10-ounce drink is made up of sweet ingredients such as pineapple, passion fruit, cherry, lime, and a splash of rum. To give it a ghoulish finish, the whole thing is garnished with a gummy brain. As Applebee's Vice President of Beverage Innovation explains, "We invite people to get into the spirit early by trying our Neighborhood Drink with an infectious taste. The only thing to fear this Halloween is missing out on this awesome drink."
Glowing Zombie Cocktails
Applebee's October Drink of the Month Will is the New Dollar Zombie
Trend Themes
1. Spooky Season Cocktails - This trend offers an opportunity for bars and restaurants to create unique and visually appealing cocktails that embrace the Halloween spirit.
2. Dollar Drink Promotions - This trend provides an opportunity for businesses to attract customers with affordable and limited-time drink offerings, increasing foot traffic and sales.
3. Garnish Innovation - This trend presents an opportunity for beverage professionals to experiment with creative and eye-catching garnishes, enhancing the overall aesthetic appeal of a drink.
Industry Implications
1. Hospitality - The hospitality industry can leverage this trend by incorporating festive cocktails in their menus, attracting customers looking for unique experiences during Halloween.
2. Food and Beverage - The food and beverage industry can use this trend to create special promotions and limited-time offers to drive sales and increase customer engagement during seasonal events.
3. Event Planning - The event planning industry can take advantage of this trend by including spooky cocktails in their event menus, adding a fun and memorable element to Halloween parties and gatherings.