Dolce & Gabbana have collaborated with Mario Testino to direct the new D&G Time and D&G Jewels commercials.
The spots have a theme of international heist, depicting a young couple trying to smuggle jewels and watches they stole and pass through the airport security check.
The four commercials start with the same sequence, including a brilliant drop of the bag to the floor which displays the pieces of the new collection in a way that doesn’t impose on the sequence. There are two versions of the D&G Time and D&G Jewel commercial, alternating between the man and the woman getting busted.
Airport Security Fashion Ads
Dolce & Gabbana Go Heist for D & G Time & Jewels
Trend Themes
1. Airport Security Fashion - Opportunity to create stylish and functional fashion items specifically designed for airport security checkpoints.
2. International Heist Theme - Opportunity to incorporate elements of thrill and suspense into advertising campaigns across various industries.
3. Collaborative Commercials - Opportunity for brands to collaborate with renowned photographers or directors to create unique and memorable advertising content.
Industry Implications
1. Fashion - Opportunity for fashion brands to innovate and create travel-friendly clothing and accessories that comply with airport security measures.
2. Advertising - Opportunity for advertising agencies to explore creative storytelling techniques inspired by heist themes for their clients' campaigns.
3. Film and Entertainment - Opportunity for film studios and entertainment companies to incorporate heist elements into their movie plots and marketing strategies.