Brought to you by Purina Beneful, the Dog Goldberg Machine features playful pups as the main components, powering the dog food contraption into action.
Full of activities that dogs love to do such as playing fetch, running at the sound of the doorbell, wagging their tails and catching frisbees, this commercial for dog food certainly stands behind the brand's mission statement, "Play. It's good for you." Throughout the video, different dog food products, including canned foods and treats, are displayed with the Beneful logo prevalent on each of the many tennis balls so that the company name is never far from the minds of the viewers.
Pet-lovers will enjoy the playful video featuring man's best friend in the Dog Goldberg Machine, and no one can resist a wagon full of puppies.
Playful Puppy-Powered Contraptions
The Beneful Dog Goldberg Machine Gets Creatively Elaborate
Trend Themes
1. Interactive Pet Advertisements - As demonstrated by the Beneful Dog Goldberg Machine, there is a trend towards creating playful and interactive pet advertisements that promote brand identity through humor and entertainment.
2. Incorporating User-generated Content - Brands can take advantage of the emotional connection that pet owners have with their animals by incorporating user-generated content into their advertising campaigns, which can increase engagement and promote brand loyalty.
3. Embodying Brand Identity - By featuring dogs engaging in activities that align with the brand's message, like the Beneful Dog Goldberg Machine does, brands can more effectively embody their identity and attract customers who value that message.
Industry Implications
1. Pet Food - The pet food industry can use playful and interactive advertisements, like the Beneful Dog Goldberg Machine, to differentiate themselves from competitors and promote their brand identity.
2. Pet Care - Dog owners consider their pets to be members of their family, which creates opportunities for the pet care industry to incorporate user-generated content into their advertising and create emotional connections with customers.
3. Animal Welfare - Organizations focused on animal welfare can partner with pet food or pet care companies to create engaging content that promotes adoption and responsible pet ownership, as demonstrated by the Beneful Dog Goldberg Machine.