Researchers tell us that our sense of smell has the power to influence our moods. Apparently, the right smell at the right time can put us in the mood to shop. A company, Scentair, specializes in selling "scents" to businesses. Companies such as Bloomingdale's, Lexus, or Giant Eagle distribute the scents at point of purchase sites or through their HVAC systems. Here are some of the available scents:
Ocean Mist, Green Tea & Lemongrass, Cinnamon Buns, Pizza, and my favorite, Dinosaur Dung.
Scents That Make You Shop More
Retailers Get Smelly with Their HVAC
Trend Themes
1. Scent Marketing - The trend of incorporating scents into marketing to influence consumer behavior, creating opportunities for retailers and hospitality industries to infuse signature smells in their establishments.
2. Aromatherapy Retail - The trend of using scent to target consumer senses for relaxation or to set a desired emotional tone, creating opportunities for spas and home decor retailers to incorporate scent-infused products.
3. Smart HVAC Systems - The trend of integrating smart HVAC systems into retail spaces to more effectively manage and distribute scents, creating opportunities for HVAC and automation industries to develop IoT-enabled scent distribution systems.
Industry Implications
1. Retail - Retailers are incorporating scent into their customer experience to create emotional connections and influence buying decisions.
2. Hospitality - The hospitality industry is using scent to create inviting atmospheres and influence guest moods.
3. HVAC - HVAC companies can develop systems that incorporate IoT and automation to manage and distribute scents for retail and hospitality industries.