Truly Hard Seltzer -- a leader and innovator in the hard seltzer category -- recently launched its newest brand campaign appropriately dubbed 'Do It For The Flavor.' As drinkers adjust to the "new normal," the new marketing scheme hopes to "inspire drinkers to keep experiencing and exploring in all moments of their daily lives."
The campaign boasts a :30 TV spot on linear television and was produced by Goodby, Silverstein & Partners and directed by Dave Meyers. Taking on bold, unfiltered roles, a diverse cast brought the ad to life. The Do It For The Flavor campaign was devised to highlight and bring out the aspects of ourselves that are only revealed when we broaden our horizons and refresh our routines.
"After the two years of Zoom, Netflix and food delivery, it’s a little too easy to stay home. We want to remind people what going out and socializing is all about." said Jeff Goodby, Co-Chairman and Partner of Goodby, Silverstein & Partners. "Making new stories, meeting new people—it’s messy, but that’s the flavor of life."
Unfiltered Seltzer Campaigns
Truly Hard Seltzer Launched the 'Do It For The Flavor' Brand Campaign
Trend Themes
1. Unfiltered Branding - Brands are adopting bold and unfiltered campaigns to appeal to consumers who seek authenticity.
2. Exploration Marketing - Brands are creating campaigns that encourage consumers to explore and experience new things in their daily lives.
3. Experience-driven Advertising - Brands are shifting their focus to creating experiential campaigns that connect with consumers on a personal level.
Industry Implications
1. Beverage - Beverage companies can innovate by implementing campaigns that encourage exploration and authenticity, potentially appealing to younger, socially conscious demographics.
2. Advertising - The advertising industry can focus on creating experience-driven campaigns that highlight the human element of life and appeal to consumers who crave authenticity.
3. Hospitality - The hospitality industry can draw inspiration from Truly Hard Seltzer's focus on experiential marketing to create campaigns that encourage patrons to explore new places and experiences while tapping into the human desire for connection and authenticity.