DKNY Tech has entered the skiwear market with its inaugural collection, tapping into the enduring stability of winter sports. Comprising 30 pieces, the collection includes body-contoured ski suits and flared ski pants treated with a water-repellent finish, all crafted with recycled fill.
A standout feature is the 'Beyond The Limits' print, which portrays a futuristic mountain scene inspired by the Northern Lights. Accessories such as snow boots, oversized ski masks, and eyewear complement the brand's commitment to delivering warmth and style over the colder seasons.
Notably, six items in the collection will feature a digital twin for use on the Zepeto social platform, reflecting DKNY Tech's engagement with the metaverse and its outreach to a younger audience.
Contemporary Skiwear Capsules
DKNY Tech Enters the Sports Market with Its First Skiwear Collection
Trend Themes
1. Winter Sports Fashion - The skiwear market continues to embrace contemporary designs and innovative materials, offering opportunities for brands to create stylish and functional winter sports apparel.
2. Sustainable Ski Gear - DKNY Tech's use of recycled fill in their skiwear collection highlights the growing trend of sustainability in the winter sports industry, providing an opportunity for brands to create eco-friendly options.
3. Metaverse Marketing - By incorporating a digital twin for select items in the collection, DKNY Tech demonstrates the rising trend of brands engaging with the metaverse as a way to reach younger audiences.
Industry Implications
1. Fashion - The fashion industry can explore new designs and materials to meet the demand for stylish and functional winter sports apparel.
2. Skiwear Manufacturing - Manufacturers in the skiwear industry have the opportunity to incorporate sustainable practices into their production processes to meet the growing demand for environmentally-friendly ski gear.
3. Digital Marketing - Digital marketing professionals can capitalize on the trend of brands embracing the metaverse by developing strategies to engage with younger audiences through platforms like Zepeto.