New Year's Eve may have already passed if you follow the Gregorian calendar, but the Lunar New Year is still ahead of us and Vans is celebrating with its new DIY HI VLT LX sneakers.
Created in honor of the Year of the Rabbit, the new DIY HI VLT LX sneakers take a unique 'DESIGN IT YOURSELF' approach. The new sneakers borrow from Vans Sk8-Hi and Half Cab shapes, but then added a variety of different textures and materials. Depending on what you're feeling, you can use any of the Velcro-backed attachments to give the sneakers their own distinct look.
In addition to the new DIY HI VLT LX sneakers, Vans has taken its signature checkered Vans Slip-Ons and added tiny ying and yang white and black rabbit symbols to the design.
DIY Rabbit-Themed Sneakers
Vans and Billy’s Tokyo Teamed Up on the New DIY HI VLT LX
Trend Themes
1. DIY Sneakers - The DIY approach in fashion and footwear is an opportunity for companies to provide customizable and unique products to consumers.
2. Lunar New Year-themed Collections - The celebration of Lunar New Year can be a marketable opportunity for companies to release limited edition themed products.
3. Incorporating Cultural Symbols - Incorporating cultural symbols in product designs is a chance for companies to connect with diverse consumer bases and showcase inclusivity.
Industry Implications
1. Footwear - Collaborations between popular shoe brands and other companies or artists can lead to new and interesting styles of footwear.
2. Fashion - Themed collections that coincide with cultural events can be profitable for fashion companies and also promote cultural awareness.
3. Marketing and Advertising - Using traditional and cultural celebrations as inspiration for advertising campaigns can create a lasting impact and connection with consumers.