With the tagline, 'Where Magic Gets Real' it's no surprise that Disneyland Paris' ad spot aims to inspire hope, while pulling on one's heart strings.
The latest ad titled 'The Little Duck' follows a small but ambitious duckling who becomes obsessed with Donald Duck, after finding a comic book in the woods. The fuzzy protagonist struggles to look away from the stories, and drags it around with him everywhere he goes. Unfortunately, the little duck loses his comic in the water while learning to fly with his family.
At the end of the ad, The Little Duck and his family reach their destination, Disneyland. It's there that the little duck meets his idol, Donald Duck.
Adorable Magic Duckling Ads
Disneyland Paris' Ad Follows a Duckling Who Loves Donald Duck
Trend Themes
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Industry Implications
1. Entertainment - Opportunity for entertainment companies to create captivating and emotional advertising campaigns.
2. Tourism - Opportunity for tourism industry to leverage storytelling and emotional marketing to inspire travel.
3. Publishing - Opportunity for book publishers and comic book companies to collaborate with brands for nostalgic advertising.