Disney and Charter Communications recently agreed to a deal that will improve content delivery over the course of multiple years. The new Disney and Charter Communications deal will result in increased Disney sports coverage to customers of Charter's Spectrum service. Charter will also be able to distribute sections of Disney's streaming service, including Hulu, ESPN+, and Disney+. Additionally, Spectrum customers will receive access to the ESPN ACC network, which will be available on August 22.
Charters Vice president of programing expressed his opinion on the new deal, "This agreement will allow Spectrum to continue delivering to its customers popular Disney content, makes possible future distribution by Spectrum of Disney streaming services, and will begin an important collaborative effort to address the significant issue of piracy mitigation."
The new deal will help both organizations insulate against reduced cable subscriptions.
Content Streaming Deals
Disney and Charter Communications Have Agreed to a Distribution Deal
Trend Themes
1. Content Delivery Partnership - Partnerships between media providers and cable providers will become more common to help increase content delivery and combat reduced cable subscriptions.
2. Streaming Service Distribution - Streaming services will begin partnering with cable providers to distribute their content and increase accessibility for viewers.
3. Piracy Mitigation Collaboration - Media and cable companies will collaborate to find new ways to mitigate piracy and protect their content.
Industry Implications
1. Media - Media companies will need to partner with cable companies to bolster their distribution capabilities and remain competitive.
2. Cable - Cable companies will need to find new ways to provide popular content to their customers and combat reduced subscriptions with the growth of streaming services.
3. Sports Broadcasting - Sports broadcasters will need to partner with cable and streaming services to increase their reach and success in the competitive market of live sports broadcasting.