Photographer Willy Venderperre captures this captivating Dior Homme campaign that features rapper ASAP Rocky and other celebrities who sport the label's Fall/Winter 2016/2017 collection. The menswear range consists of monochromatic and colorful looks that embody the brand's tailored and contemporary aesthetic.
Embracing youthful styling, Olivier Rizzo mixes Dior Homme's signature black and white staples with eye-catching coats that are showcased in a bright red hue. In addition to its inclusion of American rapper and style icon ASAP Rocky, this Dior Homme campaign also features actor Rod Paradot, model Dylan Roques and film director Larry Clark.
Together, the start-studded cast is captured in a stark studio setting that allows for Dior's sophisticated clothes to shine. Fusing colorful and monochromatic portraits, this campaign celebrates authenticity and is reflective of each subject's personal style.
Rapper Menswear Ads
This Dior Homme Campaign Features ASAP Rocky and a Celebrity Cast
Trend Themes
1. Celebrity Fashion Endorsements - The use of celebrity cast in fashion campaigns can be leveraged by brands to appeal to younger, style-conscious consumers.
2. Tailored Athleisure Wear - Menswear brands can innovate with designs that blend tailored pieces and athletic wear, appealing to customers seeking both fashion and functionality.
3. Monochromatic Fashion - The popularity of monochromatic looks in the Dior Homme campaign presents an opportunity for brands to create bold, coordinated ensembles and capitalize on the minimalist fashion trend.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can leverage celebrity endorsements and bold designs to attract younger shoppers and stay relevant in a competitive market.
2. Streetwear - The use of monochromatic styling and inclusion of a popular rapper in this campaign creates an opportunity for streetwear brands to connect with their target audience and showcase their own designs.
3. Athletic Wear - The fusion of tailored and athletic wear in the Dior Homme collection presents an opportunity for sportswear brands to experiment with high-end fashion collaborations and create versatile, functional garments.