Swipii is the UK's first tablet-based digital loyalty platform. Swipii's clients can set up a customer-facing tablet that allows customers to use a free Swipii card or mobile app that can be used as a universal loyalty solution at all of Swipii's participating locations.
Swipii is unique in that it is an all-inclusive customer relationship management system that is accessible to small and medium-sized businesses. Aside from the digital loyalty system, it can also be used to create customized rewards programs and maintain customer email databases.
Swipii includes social media, Yelp and Trip Advisor integration. It also features an additional featured called the 'Swipii Alliance,' which allows non-competing merchants and stores to run cross-referral deals.
The Swipii digital loyalty platform is currently in beta phase, and is being tested with 24 merchants in the Scottish city of Glasgow. It is set for launch at the end of April.
Digital Customer Loyalty Platforms
'Swipii' is a Unique Tablet-Based Digital Loyalty Platform
Trend Themes
1. Digital Loyalty Platforms - Opportunity for businesses to implement tablet-based loyalty systems.
2. Customer Relationship Management Systems - Potential to develop all-inclusive digital CRM systems for small and medium-sized businesses.
3. Cross-referral Deals - Possibility of creating platforms that enable non-competing merchants to collaborate on referral deals.
Industry Implications
1. Retail - Retailers can benefit from using tablet-based loyalty systems to enhance customer loyalty.
2. Hospitality - Hotels and restaurants can utilize digital loyalty platforms to create customized rewards programs and maintain customer databases.
3. Marketing - Opportunity for marketing companies to offer digital CRM systems that integrate with social media and customer review platforms.