T-Mobile teamed up with a bunch of fashionistas to design this spruced up Sidekick. This phone isn't just about being in style or having the latest gadget -- the phone's owner will also be contributing to a g good cause. The profits will benefit Fashion Targets Breast Cancer, an organization that raises money for breast cancer research and treatment around the world.
Implications - Consumers are constantly bombarded by requests for donations to various charities, making it difficult to determine who to contribute to. By collaborating with another company's product, a company can alter the way in which they ask for contributions and appeal to a wider audience. Companies who are eager to stand out against their competitors may look to converge their attributes with those of other industries.
Sidekicks For Charity
T-Mobile Designer Phones
Trend Themes
1. Collaborative Cause Marketing - Companies can alter the way in which they ask for donations and appeal to a wider audience by collaborating with another company's product.
2. Fashion for a Cause - Fashion brands and organizations can leverage their influence to raise money for charitable causes like breast cancer research and treatment.
3. Convergence of Industries - Companies can differentiate themselves by combining their attributes with those of other industries.
Industry Implications
1. Charitable Organizations - Charities can explore collaborations with other industries to increase fundraising efforts and reach a wider audience.
2. Fashion Industry - Fashion brands can use their influence and design capabilities to create products that raise funds for charity.
3. Mobile Phone Industry - Mobile phone companies can partner with charitable organizations to create designer phones that not only appeal to consumers but also contribute to a good cause.